There was
a story about a guy who goes door to door, trying to raise awareness about social problems and to persuade people to donate to this just cause or the other -- and almost invariably receiving raised brows, "no, thanks", turned backs, slammed doors, lots of "cop out" excuses and generally, lots of indifference on people's part.
Well, I've been clashing with this reality every day. Literally. Every fucking day under the Sun. People would claim they care, make nice faces and say nice words, and then they'd just cop out or whatever you call that action when they just turn their back on you with some stupid excuse, or with no excuse whatsoever, and essentially tell you to piss off.
It's even in places like my own party (ANCYL) where people claim to be fighting for social justice, and yet I witness how power corrupts them. How they hide behind the collective irresponsibility ("this is not my job, you should call at the appropriate place"). I witness how none of them are prone to see their flaws even when you tell them right into their face. Then you become the bad guy because you're telling them things they wouldn't like to hear. "Dude, I thought you were one of ours" / "Dude, I thought you're a friend". Well, guess what. That's what friends and allies are for. You can trust them to tell you your flaws right into the face. But somehow, people don't want to hear unpleasant things. They'd just cop out, and bury their head in the sand and pretend that none of what's happening outside their living-room is part of our actual fucking Universe!!! And they think that, if they're OK for the time being, then everything else is OK and other people's troubles can't reach them.
But guess what? We don't live in caves, miles away and separated by impassable gorges like our ancestors did 100,000 years ago. Today everything is interconnected. And if you don't care about a small problem now, chances are it'll only get worse in the future, and come back at you to bite you in the ass, and bite hard. And then you'd wonder where that came from. And this extends to almost every aspect of social life. But no, we just don't care, because it ain't happening here and now. Yeah, people are that myopic.
Honestly, I don't have a viable strategy for dealing with that, no. I know only one thing:
keep the pressure. It may look hopeless at times but I can't think of anything else right now. At least you stay true to yourself, although it often hurts to keep bumping your head against a brick wall. On the upside, your head grows thicker if you do it long enough. ;-)