Yeah, no kidding?
Jun. 13th, 2016 11:16 amHere's a sign the world may be getting sick of social media apps
It looks like the world may be experiencing serious app fatigue. People aren’t spending as much time on Facebook (FB), Instagram (FB), Snapchat and Twitter (TWTR) apps, according to new data analysis from Tel Aviv-based digital marketing firm SimilarWeb.
The study aggregated data from hundreds of millions of Android devices across nine countries — Australia, Brazil, France, Germany, India, South Africa, Spain, the UK and the US — and compared app data from the first quarter of 2015 to the first quarter of this year.
It looks like the world may be experiencing serious app fatigue. People aren’t spending as much time on Facebook (FB), Instagram (FB), Snapchat and Twitter (TWTR) apps, according to new data analysis from Tel Aviv-based digital marketing firm SimilarWeb.
The study aggregated data from hundreds of millions of Android devices across nine countries — Australia, Brazil, France, Germany, India, South Africa, Spain, the UK and the US — and compared app data from the first quarter of 2015 to the first quarter of this year.